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Candle, Bath, Body – DIY

What is Vanillin

What is Vanillin?

A question that’s often asked is – What is Vanillin and/or Ethyl Vanillin? Vanillin is one of the components that contribute to the distinct aroma of vanilla. Since the demand for vanilla flavoring has always outweighed the possible supply, much of the Vanillin is synthetically produced. Vanillin or Ethyl Vanillin Ethyl Vanillin is a...

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Soy Candles in Mason Jars 11-6-2013 10-06-57 AM

Tips for a Growing Candle Business

Is your candle line growing? We hope it is! As with any growing business, there are important opportunities along the way to add value for your customers – both in the way of the physical product they purchase, in addition to the experience and engagement involved in that purchase. Educate and encourage your customers...

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Soy Candles in Mason Jars 11-6-2013 10-06-57 AM

New TruScent Fragrances, Tips for Better Candle Testing

One of the exciting and challenging parts of running a small business is the task of deciding which new items to add to your line, or how to change things up in preparation for the upcoming season. For our chandlers, we understand that it isn’t a simple task! There are so many considerations, whether...

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