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February 1, 2013 For the Table, News, Recipes, What's New

Fillmore Spotlight – Born to Hula + a Giveaway

Our customers have great stories and we love sharing them with you. This particular customer caught our eye because they are putting their product to work by raising funds to help rebuild the Jersey Shore from the devastating impact of Hurricane Sandy.

Born to Hula Hot sauceEd Bucholtz started Born To Hula, an all-natural hot sauce company, in the fall of 2010. His goal was to create a hot sauce with great flavor, but add enough heat for the sauces to appeal to a variety of palettes. Within a couple months Born to Hula’s three signature hot sauces were created, Cayenne Pepper Sauce, Habanero Ancho Chili Sauce, and Habanero Guajillo Pepper Sauce.

Born to Hula uses all natural ingredients and since it is headquartered in New Jersey, the garden state, all of its sauces are crafted with the freshest ingredients, hand picked from local farmers’ markets in the Monmouth, New Jersey area.

On October 29, 2012 Hurricane Sandy slammed the east coast and changed the course of life for many. Born to Hula is one of the many businesses affected by Sandy. The business office was flooded with 4’ of water, damaging inventory and business materials, and the kitchen space was inaccessible for a month.

Hurricane Sandy Damage

The devastation from Hurricane Sandy was so overwhelming that Born to Hula felt empowered to do something to help make a difference and bring back their home – the Jersey Shore.Born to Hula's Surge of Sandy

Born to Hula developed Surge of Sandy, a new hot sauce, with the collaborative efforts of John Hard of CaJohns Fiery Foods, who aided in recipe and product development, and Boehm Inc., who donated labels for the product. Surge of Sandy was born and proceeds from the product are being donated to the rebuild efforts.

“We wanted Surge of Sandy to reflect Hurricane Sandy’s powerful impact, by making a sauce that had the same intensity. The recipe for the hot sauce incorporates two of the hottest peppers in the world Trinidad Scorpion and Bhut Jolokia. We felt it was only fitting to develop a bold product with extreme heat that would flood your taste buds,” said Ed Bucholtz.

Born to Hula has selected Rebuild the Jersey Shore, a non-profit organization with a mission to help those devastated by Hurricane Sandy, to benefit from the sales of Surge of Sandy.

Rebuild the Jersey Shore is spearheaded by Steve Zielinski, owner of Crazy Steve’s Pickles and Salsa, who is also a Fillmore Container customer; Steve’s goal for the organization is to bring together local businesses and other supporters to aid in the recovery effort.  Visit the Facebook page to hear more about the good work they are doing.

Born to Hula has sold about 300 bottles of Surge of Sandy. We hope you can help in continuing their efforts to give back, but purchasing your own bottle, or two. If you want to sample it first, we are giving away a bottle of Surge of Sandy – details below. If extreme heat isn’t your thing, check out some of their milder products. Be sure to like them on Facebook to hear more about their sauces.

We’ve been testing recipe ideas using Surge of Sandy and here’s one that will bring some heat to your game time festivities and a surge of flavor to your taste buds!

Surge of Sandy Super Bowl Appetizer

Surge of Sandy Super Bowl Appetizer

Use some saran wrap to shape an 8oz pack of cream cheese into a pigskin. Slice some fresh pepper for your stitches and drizzle with hot sauce…or you can mix the hot sauce into the cream cheese so that it’s already evenly dispersed. Add some tortilla chips or crackers and you have a game day winner! We’d recommend you do a taste test before drowning your cream cheese creation so that you have the “heat” adjusted to your liking.

The GiveawaySurge of Sandy and Devon Allman’s Chipotle Blues

We are giving away our two favorite Born to Hula hot sauces – Surge of Sandy and Devon Allman’s Chipotle Blues.

We’ve told you about Surge of Sandy and it’s intense heat.  Devon Allman’s Chipotle Blues has a medium heat and is made with chipotle chilies, cayenne peppers, roasted tomatoes & garlic. It has a smoky zesty flavor, similar to a BBQ sauce and it is perfect for anything you put on the grill.

Post a Comment

  1. Christopher Sorel Posted February 1, 2013 at 8:41 pm | Permalink

    in a glaze of pineapple for my pulled pork

  2. Georgann Ganas Posted February 1, 2013 at 8:43 pm | Permalink

    The hot sauce/ cream cheese sounds great. Will definitely try that.

  3. Dana M Posted February 1, 2013 at 9:57 pm | Permalink

    What a wonderful to give back! Wishing Born To Hula much success!

  4. Anne H. Posted February 1, 2013 at 11:05 pm | Permalink

    Nice article. My husband and 14 year old put hot sauce on everything, so I’m sure it wouldn’t last long in our house!

  5. dawn Posted February 2, 2013 at 2:09 pm | Permalink

    I am ready to try some on my omelet! : )

  6. Dean Sweet Posted February 2, 2013 at 2:53 pm | Permalink

    Devon Allman’s Chipotle Blues is amazing on everything…

  7. Hotsaucechick Posted February 2, 2013 at 6:49 pm | Permalink

    Ed and Amy have great products and are very well respected in the hot sauce community. Everybody tell your friends about this contest. These are awesome sauces!

    • Ed Posted February 3, 2013 at 2:54 am | Permalink

      Thank you Hotsaucechick! 😉

  8. Ed Posted February 3, 2013 at 2:52 am | Permalink

    Thank you Fillmore for this great interview. Could not of said it better myself. I hope this will spread the word and help out some good people. Thanks again!

  9. Stephanie Posted February 4, 2013 at 3:37 am | Permalink

    I’d use it on a hot beef sammy!

  10. Susan DeVaux Posted February 6, 2013 at 5:29 am | Permalink

    Wings! Chicken! Pretty much everything. It looks delicious.

  11. Mark Posted February 8, 2013 at 6:30 am | Permalink

    As a maker of serious hot sauce myself, I look forward to sampling some of this sauce. My current batch is a mix of caribbean reds, red habaneros, bhut jolokias, naga morichs, red cayennes, and some variety of bird peppers- with the majority being the bhut jolokias.

    Try his sauce. Trindad Scorpions and Bhut Jolokias are a complete level of heat higher than the habaneros. You will be running for the dairy product if you over-indulge… The heat takes about 1 second to start to spread across your entire mouth and the heat grows on you for a minute or two and then lingers

  12. Teruska Posted February 8, 2013 at 12:12 pm | Permalink

    Love to try a new hot sauce!